FAQ for Digital TradeMark  (DTM)

Ⅰ. What is Digital TradeMark (DTM) ?
Digital TradeMark (DTM) is one of the new accessing ways to internet，which is the real-world brand’s extension and incorporeal property in the network . It is also  a new generation of network accessing technology, which can help users get the companies and products’ information directly by inputting the name of company, product, trademark etc. into browser, search engines, regional infoports and so on.

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Ⅱ. The differences between TradeMark and DTM .
1. Different application targets
Trademark, as a mark of goods or related service,can only be used for real goods or service, while DTM, as a mark of online enterprise users, can only be used online.
2. Different Identification base
The identity of Trademark comes from its conspicuously. When the legal entity is different or operating different products or services, two or more same trademarks can be registered at the same time . While the identity of DTM depends on its uniqueness. No matter what type of the business the legal entity is operating and no matter whether they were in a different countries or regions, they can not register the same DTM.
3. Different exclusivity base
The exclusivity will loss when Trademark is apply to the different types of merchandises or services, or beyond the boundary of the registration applied, or beyond the valid period of registration. While DTM has neither territoriality nor timeliness restrain. As long as the maintenance fees be payed timely, it can exclude the other DTM that registered or will be registered indefinitely and globally.
4. Different registration principles
Different countries have different trademark registration principles, some countries adopt “first registration, first get”, Some countries adopt “first use, first get”, the rest countries adopt the mixed principle. The DTMs
registration principle is “first registration, first get”, the corporates can’t use it on the internet unless register it.
5. Different procedures of register
The trademark registration is respectively carried out by various countries or local Specialized agency based on the local laws independently. Examination of Trademark Registration is only limited to the country or the area, it is possible that two corporates share the same trademark. DTM registration is carried out by the registration centers in different countries on the same internet, the corporate can’t register the DTM unless it is available. Therefore, the DTMs which have been registered are unique worldwide. It never happens that two corporates share the same DTM.

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Ⅲ. The relationship between the DTM and Domain Name (URL) .
1. DTMs is the partner of Domain Name, but at different levels. The Domain Name will still exist and play a role in backstage after enterprise registers the DTM. But Domain Name is not a trademark, just like mailing address cannot represents an enterprise's image. Domain Name is just an address on the internet, but DTM is the signage of enterprises on the internet.
2. DTM plays its role based on Domain Name, and it is a more effective and  maturer access criteria, which inherits and develops the Domain Name. It’s an effective way to help enterprises with solving the difficulties of network marketing and product promotion.
3. Domain Name becomes more and more complicated, which makes it too difficult to remember, and the function is limited. DTM reduces the complexity of the network, which is not the negative of the Domain Name system but a development.

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Ⅳ. The function and advantages of DTMs . (URL) .
1. DTM is exclusive category of goods or services. DTM Registration can prevent or obstruct another person from re-registering the same or one that may cause misunderstanding and confusion. the DTM Registration makes the users have the right to take legal actions against the unscrupulous traders of counterfeit.
2.DTM Registration can promote the competitive forces and popularity of the enterprises, and win the trust of consumers on the Internet.
3.Avoid infringement upon the trademark right with no intention and payment large amount of compensation money, DTMs registration can guarantee the owner feel relieved to use the trademark.
4. DTM is the incorporeal property of enterprises
DTMs can protect brand resources, making the influence of the original brand out of line transfer into online influence, It also makes the company and its products more prominent and significant in the search results and set up industry-leading image 5. Inputting DTMs into IE Address, users can get the information of company and product directly without inputting the complicated Domain Name, website, such as http：//www. .com

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Ⅴ. The condition of the DTMs registration . (URL) .
Any individuals, enterprises, organization associations, education units and so on could apply for the registration

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VI. Which characters can be used during DTMs registration ? (URL) .
DTMs are formed by letters (A-Z, a-z, big and small letters are equal), digits (0-9), or marks (-, ! ), the total characters can’t surpass 31 (each constitution element of URL is treated as a character)

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